Real Estate Innovation

Marketing Tips For Realtors

Beginning a career in Real Estate can be very difficult as you are perceived as a small fish in a tank of sharks. Although unexperienced, entering the market with the correct knowledge and tools will take your career right to the top!

With over 90% of buyers and sellers, starting the process online, it is no secret that every Realtor have an online marketing strategy to obtain potential clients.

Here are 4 helpful Tips For Realtors that will lead to a successful career:

Know Your product - for a Realtor this is an easier task. However, you need to think of a way to seperate your product from the competition. This industry is overly saturated, and you are bound to be average if you don’t stand out. Think of your target market, and be specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. Here’s an example: To survive in the Manhattan market you have to brand yourself. If you are creative, you may brand yourself in a certain area (Greenwich Village), and even more you might be a specialist with lofts. When any Buyer or Seller is thinking of real estate in Greenwich Village, you want to be the first person they think of, especially when dealing with a loft - You are the authority on the subject. Therefore, you need to come up with key phrases that will target this niche. So when a Buyer or Seller (90% of them) is searching online, your website will top the list!

Product Development - Develop a product that will drive traffic to your site, then convert that traffic into a lead, then a deal. Obviously, many Realtors have blogs and personal websites which are great for branding themselves and web presence, but is your name or your company’s name ever typed into a search engine? 90% of the time, the answer is no. For example, if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in “Greenwich Village Lofts” or something similar to this. To capture the potential clients we are looking for, we must have that key phrase (our niche) to be a top result in search engines. It is the phrase not your name, or your companies name that will produce results.

Traffic - Now for your marketing skills. Being a Realtor, you MUST have lots of traffic or you are doomed. Niche marketing is the most effective and efficient tool for Realtors marketing online. Having niche targeted websites is becoming the future of online marketing for Realtors! Personal branded sites are important but you also need a website that gets top page rankings for Buyers, and another website that gets top page ranking for Sellers. To get this, you need websites that are Search Engine Optimized (SEO) and tailored to your target market.

Conversion - this is what you ultimately work for! All of the traffic in the world doesn’t mean a thing unless you can convert. After many Realtors obtain an online lead, they offer a free Buyer’s or Seller’s eBook as a way to initiate contact. Once you have reached this point, it’s time to do your job as a Real Estate Professional and provide them with your expertise.

I hope you found this article helpful and wish you all the best in your Real Estate Career.