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by Rick Hendershot, Originally published at Click-Partners.com

ForSaleTours.com  provides and produces virtual tours for the real estate industry. We use a unique method of combining video and audio to produce a virtual representation of your home to enhance its value and to make the purchasing experience of potential buyers better than it otherwise might be. ForSaleTours.com is an integrated service and part of the Linknet network of websites.

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Put your Most Important Sales Message on Your Business Card

You need a business card. So now you have to decide what it should say and what it will look like. Before asking the inevitable questions about the design of your business card, you should ask what its function in your overall marketing plan should be. Above all you want to make sure it communicates the most important things about you and your company.

Include Your Most Important Sales Message

We all know a business card should contain basic contact information: your name, address and phone number. But probably even more important  is conveying your Most Important Sales Message. If you don't have an "MISM", you should create one. It is a brief, succinct statement of what your company is about. It is the answer to the question: "What does your company do?"

Sometimes this kind of answer is called an "elevator speech". You're on an elevator and somebody asks you "What does your company do?" You have six or seven seconds to give a memorable reply. Good elevator speeches go beyond hackneyed answers like "We do web marketing" or "We make bowling balls." They are confidence-inspiring marketing statements: "We create websites that sell tons of products for people." or "We make the world's most beautifully balanced bowling balls."

 

 


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