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ForSaleTours.com
provides and produces virtual tours for the real estate
industry. We use a unique method of combining video and audio to produce a
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ForSaleTours.com is an integrated service and part of the Linknet
network of websites. |
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Why Google Values Inbound Linksby Rick Hendershot, Linknet Power Linking
Now that you know why inbound links
are important to the success of your site, let's have a look at the importance
Google gives to links.
Why does Google value links?
The
simple fact of the matter is that Google (and other Search Engines) rank your
site higher if it has a number of inbound links. The Search Engines assume that
links to and from other sites indicate other site owners in your area of
interest consider your site worth looking at. Therefore, the more inward
pointing links you have, the more your site is viewed as important and a good
source of information for your specific target audience.
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Recommended Linking Resources,
Directories and Services
For
more information about the linknet website promotion opportunity,
see
our LinkNet Network website. You can place your link, or your text ad on at least 30
pages just like this — on at least 15
different websites for one low annual fee. Getting links like this is
a great way to increase the Search Engine ranking of your website.
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This was the
thinking that led the founders of Google to develop the "Page Rank" system. That
is why Google and most of the other major Search Engines generally give a
ranking to sites with a number of incoming links — especially if they are from
relevant high traffic sites.
Page Rank and
"Relevancy"
These days, Search Engines can analyze the text on web
pages and draw conclusions about the subject matter of that text. This is
especially the case with Google. In fact this analysis does two slightly
different things.
First, it draws some general conclusions about the
subject matter of the entire page. And second, it draws some fairly specific
conclusions about the subject matter of link text -- the text surrounding
each link -- including the anchor text itself ("anchor text" is the actual text
that is linked, for example this is anchor
text. This allows the SEs to compare pages and links according to subject
matter, and to determine the relevance of links to the pages they are linked to.
As I mentioned above, a link from a "relevant" site is given more weight by
Google than just any old link.
For example, let's say your site is about
Golden Retrievers. Incoming links from other content discussing Golden
Retrievers, dogs, or pet care will be considered "relevant" to your site. The
more the link text pointing at your site site focuses on pets, and particularly
Golden Retrievers, the more "relevant" it is considered to yours.
These
links, along with the actual content of your site, are analyzed by Google to
arrive at what is called your Google Page Rank. So the more links you have from
"relevant" sites, the better your Page Rank.
In other words Google uses a
number of important factors to arrive at a ranking for your site. First is the
actual content of your site — analyzed in terms of keywords and key phrases.
Second is the number of inbound links to specific pages. Third is the Page Rank
of the pages linked to yours. And fourth is the relevance of the inbound links
to yours.
This has a direct bearing on your link exchange strategy. You
should not just pile up the links. That will not help your incoming traffic, and
will not help your Google Page Rank. You should look for links from relevant
sites, and particularly ones with a high Page Rank. And if you are creating
the link text, you should write it so it is as relevant as possible to the
subject matter of the page it is pointing to.
In the second part of this
article I will discuss some strategies for finding and linking to the kind of
sites that will give you the most benefit.
NOTES
From Anatomy of a
Search Engine, written by the founders of Google: "Another intuitive
justification is that a page can have a high PageRank if there are many pages
that point to it, or if there are some pages that point to it and have a high
PageRank. Intuitively, pages that are well cited from many places around the web
are worth looking at. Also, pages that have perhaps only one citation from
something like the Yahoo! homepage are also generally worth looking at. If a
page was not high quality, or was a broken link, it is quite likely that Yahoo’s
homepage would not link to
it."
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You can place your link, or
your text ad on at least 30 high value pages — on at least 15 different websites
for one low annual fee. Getting high quality links is a great way to increase
the Search Engine ranking of your website. For more information about the
linknet website promotion opportunity, go to Power Linking Strategies.
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