Real Estate Innovation

Let The PTA or PTO Members Know All About The Fundraiser

PTA and PTO Members Just Don’t Get It The First Time. You can never cover the important things too much. For instance, why you are doing your fundraiser will give your parents a good reason to get behind the effort. If it absolutely needs to be communicated do not be afraid to repeat your message over and over. You would be shocked at how little information actually makes it to your PTA or PTO parents consciousness. Following are some tips and tricks to ensure that “the important stuff” gets noticed.

Be specific. If you are kicking off a fundraiser and you know what you’re raising the money for, let your parents, teachers, and volunteers know. If you aren’t sure what you’re going to do with the money yet, tell them what you did last year. If parents and teachers know that they will benefit they will be much more likely to support your sale.

Methods: Take Home Backpack Flyers, There are several things that should always be done in preparation for your fundraiser. One action is to send a letter (take home packet) to parents shortly after school starts telling them about the PTA / PTO fundraising plan. Mention in the letter how you’re going to accomplish your money making goals. Mention to them what program or procuts you will be selling. ie catalogs sale, cookie dough sale, car wash, candy sale, smencils etc. Most will feel a sense of ownership in the PTA or PTO plans.

Second, write a letter for your fundraiser that is geared specifically for the parents of your students. In this “cover letter,” you will remind the parents what you are raising the money for. This is one more time that you have to make sure the word gets out about your purpose for raising funds.

Methods: E-Mail If your school has a school wide email system or a call out system, use it to announce your sale. This is a great way to let parents know to check their children’s backpacks for their selling kits. I can’t tell you the number of times people have said that they didn’t even know a fundraiser was going on. That is missed opportunity every time it happens.

Methods: Marquee Put a message up on the school marquee to let parents know about the sale. When it starts and ends are the best times to have a message up on the marquee. You can even change the message at various times during the sale just as a quick reminder that the sale is in progress.

Methods: Reminders via students Send a note home with the students midway through your sale to remind them about the sale. I recommend sending it home right before a weekend so they can sell over the weekend while with family and friends. It is a good idea to put any special promotions on this note to keep it in their minds.

Methods: Signs If placed in strategic positions around the bus lanes and auto que lines, most of the parents will see them everyday. The main thing is that you don’t want to simply start a sale and forget about it until “money collection” day.

Inside the school is where you want to do promotions that appeal to the students. The very best promotions will be geared toward the prizes that the students can earn. Things that are “different” will stand out to the students as the walk through the halls.

Methods: Do a live kick off Doing a live presentation will affect your sale positively, especially if the students see or hear things that they don’t normally experience in a “standard” assembly. If enough of an impression is made on the minds of the students, they will certainly be sharing that with their parents when they get home.

Methods: Public Address System Do reminders on the daily announcements. This is a great opportunity to keep students motivated which in turn keeps them selling.

Working closely with your fundraising representative is paramount to your success. How you run your sale is literally as important as what you choose to sell. Planning and execution is the key to fundraiser if you want your parents, faculty, and students to support your fundraising drive. Your goal is to raise as much money as possible for your group in the particular sale you are planning. Remember, if you raise all the funds you need in the first fundraiser, you won’t have to do a second one!